Health-related Advertising

The marketing of health-related products is subject to strict legal requirements – from the German Medicines Advertising Act (HWG) and competition law to industry-specific and labelling requirements.

Successful advertising for pharmaceuticals, medical devices, cosmetics or dietary supplements begins where legal boundaries are securely navigated. That is precisely what we specialise in.

We have been advising medium-sized and international pharmaceutical companies as well as manufacturers of medical devices for many years. We also support companies in the cosmetics and dietary supplement sectors, for which health-related advertising claims play a central role. Our industry knowledge enables us to minimise legal risks without slowing down marketing.

We support our clients in the legally compliant development of claims, packaging texts, studies and evidence of efficacy, and advertising campaigns, as well as in defending their market position – against competitors, associations and in court if an out-of-court solution cannot be reached.